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Lookbook: PROJECT: HI > AI

Digital | PVC-Free | Type II

Pattern 2

Jen Mussari


Hilary Lorenz


Frank Tjepkema

Thunder & Lightning

Patt Pruitt

Playful Toile

Ghislaine Viñas

Large Square

Christine Tarkowski


Raylene Marasco


Project: HI > AI went deep: sev­en dis­tin­guished artists cre­at­ed orig­i­nal pat­terns that explored top­ics like human indi­vid­u­al­i­ty, tech­nol­o­gy-relat­ed stress, and the process of making. 

Wolf-Gor­don Design Stu­dio (WGDS) extract­ed ver­bal prompts from the pat­terns that were input into AI imag­ing soft­ware. With the aim of cre­at­ing out­puts that were as close as pos­si­ble to the orig­i­nals, the results were remark­able. The out­come result­ed in stun­ning inter­pre­ta­tions that ranged from tra­di­tion­al to organ­ic motifs.

WGDS’s work with Mid­jour­ney and DALL‑E high­light­ed the sig­nif­i­cance of lan­guage in Project: HI > AI.Chief Cre­ative Offi­cer, Mary­beth Shaw, and Design Direc­tor, Michael Lough­lin often had to mod­i­fy artists’ prompts to achieve out­puts that resem­bled the art. Alter­na­tive­ly, the AI was direct­ed to pro­duce a unique take on the orig­i­nal art.

GV Process 3

Behind the Pattern

Pattern 2 | Jen Mussari

When considering pattern styles that might interest an AI to work with, Jen Mussari was drawn to the foundational shapes used in her calligraphy and sign painting. Pattern 2, is composed of typographic forms that are the building blocks used by trained human hands for centuries to make words for communicating.

Migration | Hilary Lorenz

Hilary Lorenz’s wallcovering pattern, Migration, consists of layers of hand-carved linoleum blocks of various moth species printed on paper. Her idea originated in her Moth Migration Project, a multi-sensory art installation featuring thousands of handprinted grey-scale paper moths. Lorenz conceived the Moth Migration Project to celebrate moths as pollinators and metaphors for exchanging ideas.

Famossa | Frank Tjepkema

The rich musical and visual world of Björk inspired Frank Tjepkema’s Famossa. Tjep used CAD software to generate a fantasy game of geometry that united computer algorithms with a classic floral pattern. Although generative algorithms and AI both rely on computers, Tjepkema suspected that Midjourney was based on language and wouldn’t have an edge when applying geometry in the design process.

Thunder & Lightning | Patt Pruit

Native American metalsmith Pat Pruitt’s pattern, Thunder & Lightning, is adapted from a lightning bolt design seen on his much-coveted steel wrist cuffs. In the Laguna Pueblo culture, thunder and lightning symbolize the coming of the rain (Shiwana) and its importance to desert agriculture.

Playful Toile
| Ghislaine Viñas

With PROJECT: HI > AI, Ghislaine Viñas was looking to “take something ‘good’ and turn it on its head.” Playful Toile is a tableau of human-inflicted adversities existing in a developing or, controversially, collapsing world: privacy, technological advances and domestication. Viñas considers this design “a mash-up of misfortunes under the guise of a perfectly pleasing pattern, all penned by the very same human hand.”

Large Square | Christine Tarkowski

Christine Tarkowski created Large Square by folding watersoaked butcher into squares and drizzling molten glass onto the folded paper. The glass burned through several layers, revealing a pattern when extinguished and unfolded. While this theme could not be replicated precisely by the AI, it created a relatable image of folded paper on fire.

Furrows | Raylene Marasco

Furrows was inspired by the abstraction of the city's architecture caused by reflective light and shadows. Raylene Marasco used a vintage metal graining comb to drag pigment down dyed fabric and create irregular lines. Marasco found that the "uneven hand-dyed ground gave the pattern a glowing, iridescent quality." The art was scanned and manipulated to create a repeat and recolored to capture the reflections’ silvery quality.