DIFFA Donations Top $2 Million!

Since 1993, Wolf-Gor­don has donat­ed over $2 mil­lion to the Design Indus­tries Foun­da­tion Fight­ing AIDS (DIF­FA) through our Gift of Hope pro­gram. When a cus­tomer spec­i­fies using their unique GOH num­ber, a per­cent­age of the product’s gross sales is allo­cat­ed to the Foun­da­tion, which funds direct care and pre­ven­ta­tive edu­ca­tion for peo­ple liv­ing with HIV/AIDS, and for those at risk.

As a result, Wolf-Gor­don has become DIF­FA’s largest donor and, by far, the largest con­trib­u­tor in the design indus­try. Par­tic­i­pa­tion in Gift of Hope requires no finan­cial con­tri­bu­tion from our cus­tomers. Every sam­ple request cor­re­sponds to a spe­cial Gift of Hope (GOH) num­ber, and once an order is placed and invoiced, Wolf-Gor­don donates a per­cent­age of the sale to DIFFA. 

DIF­FA was found­ed in 1984, and is the old­est and one of the largest foun­da­tions that con­tin­ues to work stead­fast­ly in rais­ing funds for HIV/AIDS. For more than 20 years, DIF­FA has brought togeth­er cel­e­brat­ed indi­vid­u­als from the worlds of fash­ion, inte­ri­or design, art, and archi­tec­ture to cre­ate spec­tac­u­lar din­ing instal­la­tions for its Din­ing by Design fundrais­ing event. 

For sev­er­al years, Wolf-Gor­don col­lab­o­rat­ed with design­ers Ali Tayar and Ale­jan­dro Cabr­era to design provoca­tive table envi­ron­ments that play with per­spec­tive. In 2013, an abstract­ed inter­pre­ta­tion of ​“The Last Sup­per” fea­tured dig­i­tal prints pro­duced by our WG Cus­toms Lab that cov­ered the wall, table, and floor. That same year, our CEO, Rick Wolf, was hon­ored with DIFFA’s ​‘Unsung Hero Award.’