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Joey Shimoda

Living, Working and Collecting in LA




by Paul Makovsky

Howl03 joey SDG morgan north
Howl 03 joey shimoda news header
Susan Chang, ASID, AIA and Joey Shimoda, FAIA, FIIDA, co-founders of Shimoda Design Group.
Courtesy of Shimoda Design Group
Howl 03 joey griffith observatory
Griffith Observatory
Aerial view. Los Angeles, CA.
Photo: Cameron Venti on Unsplash
Howl 03 shimoda porche
Vintage 1950s and 1960s Porsche racing posters from Shimoda’s collection.
Photos: Courtesy of Joey Shimoda
— How do you manage with the effects of the pandemic in the last year?

In the last year, we cer­tain­ly saw a lot of trep­i­da­tion on mov­ing for­ward with new projects, so that cre­at­ed a time to reflect about the future and since we were all work­ing remote­ly, we real­ized it’s still incred­i­bly impor­tant to be cre­ative with oth­er peo­ple in the same room. Cre­ative peo­ple are trig­gered by the most bizarre things, and unex­pect­ed things can hap­pen when you’re with some­one else work­ing on a prob­lem. Right now, we’re work­ing on a two-acre park that will be on the rooftop of the old post office in New York City.

We used the time dur­ing the pan­dem­ic to release our­selves from the past, and as a time to think of design in a com­plete­ly new way. It’s both excit­ing and depress­ing at the same time, because it made you ask your­self what was hold­ing you back to think like this before. It’s a fan­tas­tic door open­er. How much more agile can we be? Dig­i­tal map­ping and automa­tion are chang­ing the way we design things. In some ways, I’m impressed by indus­tri­al design­ers like Carl Mag­nus­son and Bri­an Gra­ham whose cre­ativ­i­ty works on a very high lev­el and how they’ve fig­ured out­how to design fur­ni­ture in a dif­fer­ent way.

— What are some of the things that you do now that are more impactful for you?

Trav­el was a big dis­trac­tion, and I start­ed doing things that I enjoyed when I was younger like rid­ing bicy­cles and cus­tomiz­ing motor­cy­cles. Tak­ing small­er objects like a motor­bike and mess­ing with them and chang­ing them is very ful­fill­ing. It’s not just about beau­ty but my desire to cre­ate and make things also real­ly con­nect­ed to a func­tion­al aspect.

Tak­ing up golf has also tak­en me to a place where all of a sud­den I can expe­ri­ence nature in Los Ange­les, pri­mar­i­ly through pub­lic golf cours­es and dis­cov­er­ing parts of LA that I had nev­er knew exist­ed. Places like Grif­fith Park and Obser­va­to­ry and Greek, which is right near a dri­ving range, and near that, is Frank Lloyd Wright’s Ennis House — made famous in Blade Run­ner — which shows LA at its best.

— What do you love about living and working in downtown LA, where you’ve been since the early 90s?

Down­town LA is fun­da­men­tal­ly ugly and imper­fect, unlike places like San­ta Mon­i­ca or Bev­er­ly Hills where we do a lot of our work. LA has always been an open field which makes it inter­est­ing to me. I live in a loft and it’s a place where I have a lot of things that I col­lect like Miche­lin Man mem­o­ra­bil­ia. He’s the icon­ic graph­ic embod­i­ment of cul­ture – born out of the busi­ness of mak­ing tires. As a brand­ing iden­ti­ty, it’s one of the most suc­cess­ful in the world, and con­nect­ed to that came the Miche­lin trav­el guides. The weird­est thing I have is prob­a­bly a 12-foot talk inflat­able that was used for spe­cial occa­sions for Miche­lin. I also col­lect vin­tage Porsche rac­ing posters from the 50s and 60s, and have a col­lec­tion of archi­tect draw­ings from the likes of Michael Graves, Thom Mayne, Steven Holl, Pierre Koenig, and Tadao Ando, just to name a few.

— What are some of your favorite places in LA?

The riv­er under­neath the Sixth Street Bridge — cap­tured in so many movies — is a beau­ti­ful and quin­tes­sen­tial­ly LA place. Dur­ing the pan­dem­ic, Manuel­la–the restau­rant at Hauser & Wirth with a great out­door space– became our office cafe­te­ria, and we’d eat there at least once or twice a week. And Zinc Café also has a beau­ti­ful out­door space with a great olive tree in this kind of nowhere land. Hen­nessey & Ingalls–locat­ed in a mixed-used devel­op­ment designed by Michael Maltzan – is one of the best archi­tec­ture and design book­stores in the coun­try. I also love Lit­tle Tokyo’s gro­cery stores and Kinoku­niya book­store with great sta­tionery and Japan­ese mag­a­zines and books. For art inspi­ra­tion, The Gef­fen Con­tem­po­rary at MOCA—an old ware­house trans­formed by Frank Gehry — also has some of the most cut­ting edge art.

— Do you have a bucket list of things to do in LA?

In this order: Ride the Swan ped­al boats at Echo Park Lake, ride my motor­bike to the moun­tain­ous parts north of Pasade­na, vis­it more of the coast line of LA, and even some­thing as basic as rid­ing through Mul­hol­land Dri­ve — maybe with some­one like Keanu Reeves.

— How do you manage with the effects of the pandemic in the last year?

In the last year, we cer­tain­ly saw a lot of trep­i­da­tion on mov­ing for­ward with new projects, so that cre­at­ed a time to reflect about the future and since we were all work­ing remote­ly, we real­ized it’s still incred­i­bly impor­tant to be cre­ative with oth­er peo­ple in the same room. Cre­ative peo­ple are trig­gered by the most bizarre things, and unex­pect­ed things can hap­pen when you’re with some­one else work­ing on a prob­lem. Right now, we’re work­ing on a two-acre park that will be on the rooftop of the old post office in New York City.

We used the time dur­ing the pan­dem­ic to release our­selves from the past, and as a time to think of design in a com­plete­ly new way. It’s both excit­ing and depress­ing at the same time, because it made you ask your­self what was hold­ing you back to think like this before. It’s a fan­tas­tic door open­er. How much more agile can we be? Dig­i­tal map­ping and automa­tion are chang­ing the way we design things. In some ways, I’m impressed by indus­tri­al design­ers like Carl Mag­nus­son and Bri­an Gra­ham whose cre­ativ­i­ty works on a very high lev­el and how they’ve fig­ured out­how to design fur­ni­ture in a dif­fer­ent way.

— What are some of the things that you do now that are more impactful for you?

Trav­el was a big dis­trac­tion, and I start­ed doing things that I enjoyed when I was younger like rid­ing bicy­cles and cus­tomiz­ing motor­cy­cles. Tak­ing small­er objects like a motor­bike and mess­ing with them and chang­ing them is very ful­fill­ing. It’s not just about beau­ty but my desire to cre­ate and make things also real­ly con­nect­ed to a func­tion­al aspect.

Tak­ing up golf has also tak­en me to a place where all of a sud­den I can expe­ri­ence nature in Los Ange­les, pri­mar­i­ly through pub­lic golf cours­es and dis­cov­er­ing parts of LA that I had nev­er knew exist­ed. Places like Grif­fith Park and Obser­va­to­ry and Greek, which is right near a dri­ving range, and near that, is Frank Lloyd Wright’s Ennis House — made famous in Blade Run­ner — which shows LA at its best.

— What do you love about living and working in downtown LA, where you’ve been since the early 90s?

Down­town LA is fun­da­men­tal­ly ugly and imper­fect, unlike places like San­ta Mon­i­ca or Bev­er­ly Hills where we do a lot of our work. LA has always been an open field which makes it inter­est­ing to me. I live in a loft and it’s a place where I have a lot of things that I col­lect like Miche­lin Man mem­o­ra­bil­ia. He’s the icon­ic graph­ic embod­i­ment of cul­ture – born out of the busi­ness of mak­ing tires. As a brand­ing iden­ti­ty, it’s one of the most suc­cess­ful in the world, and con­nect­ed to that came the Miche­lin trav­el guides. The weird­est thing I have is prob­a­bly a 12-foot talk inflat­able that was used for spe­cial occa­sions for Miche­lin. I also col­lect vin­tage Porsche rac­ing posters from the 50s and 60s, and have a col­lec­tion of archi­tect draw­ings from the likes of Michael Graves, Thom Mayne, Steven Holl, Pierre Koenig, and Tadao Ando, just to name a few.

— What are some of your favorite places in LA?

The riv­er under­neath the Sixth Street Bridge — cap­tured in so many movies — is a beau­ti­ful and quin­tes­sen­tial­ly LA place. Dur­ing the pan­dem­ic, Manuel­la–the restau­rant at Hauser & Wirth with a great out­door space– became our office cafe­te­ria, and we’d eat there at least once or twice a week. And Zinc Café also has a beau­ti­ful out­door space with a great olive tree in this kind of nowhere land. Hen­nessey & Ingalls–locat­ed in a mixed-used devel­op­ment designed by Michael Maltzan – is one of the best archi­tec­ture and design book­stores in the coun­try. I also love Lit­tle Tokyo’s gro­cery stores and Kinoku­niya book­store with great sta­tionery and Japan­ese mag­a­zines and books. For art inspi­ra­tion, The Gef­fen Con­tem­po­rary at MOCA—an old ware­house trans­formed by Frank Gehry — also has some of the most cut­ting edge art.

— Do you have a bucket list of things to do in LA?

In this order: Ride the Swan ped­al boats at Echo Park Lake, ride my motor­bike to the moun­tain­ous parts north of Pasade­na, vis­it more of the coast line of LA, and even some­thing as basic as rid­ing through Mul­hol­land Dri­ve — maybe with some­one like Keanu Reeves.

Howl 03 joey shimoda news header
Susan Chang, ASID, AIA and Joey Shimoda, FAIA, FIIDA, co-founders of Shimoda Design Group.
Courtesy of Shimoda Design Group
Howl 03 joey griffith observatory
Griffith Observatory
Aerial view. Los Angeles, CA.
Photo: Cameron Venti on Unsplash
Howl 03 shimoda porche
Vintage 1950s and 1960s Porsche racing posters from Shimoda’s collection.
Photos: Courtesy of Joey Shimoda