Sirona: The First Inherently Antimicrobial Commercial Upholstery Textile

| New York, NY — Octo­ber 4, 2021 | Gen­er­at­ed by Wolf-Gordon’s ongo­ing com­mit­ment to high per­for­mance and sus­tain­abil­i­ty, Sirona with Pro­tect+ is a ground­break­ing new uphol­stery con­struc­tion with an inher­ent antimi­cro­bial solu­tion built into the product’s DNA, inhibit­ing the growth of microbes in or on the tex­tile. With sil­ver and cop­per salts embed­ded, Sirona’s antimi­cro­bial prop­er­ties do not wear off, wash away or weak­en over time. Unlike top­i­cal antimi­cro­bial treat­ments, Sirona’s cop­per and sil­ver salts do not dam­age human health and the water ecosystem.

“Sirona is a major break­through in com­mer­cial uphol­stery. We’re so excit­ed about the devel­op­ment of this unique prod­uct that address­es myr­i­ad prob­lems in hygiene and sus­tain­abil­i­ty.”

- Mary­beth Shaw, Chief Cre­ative Offi­cer, Mar­ket­ing & Design

Wolf-Gordon’s Sirona uphol­stery tex­tile is the out­come of a col­lab­o­ra­tive research and devel­op­ment ini­tia­tive which result­ed in an antimi­cro­bial tex­tile achieved through the material’s inher­ent prop­er­ties rather than through the addi­tion of top­i­cal treat­ments. Work­ing with fam­i­ly-owned tex­tile man­u­fac­tur­er Geo. Sheard Fab­rics and Dawn Het­trich Design, Wolf-Gor­don sought to employ the nat­u­ral­ly occur­ring antimi­cro­bial prop­er­ties found in sil­ver and cop­per salts to offer a sus­tain­able option for pro­tec­tion against microbes in com­mer­cial interiors.

The brands part­nered with inter­na­tion­al yarn man­u­fac­tur­er, Coats, to cre­ate Sirona’s unique con­struc­tion in which Repreve® yarn, con­struct­ed from 86% post-con­sumer recy­cled poly­ester, is blend­ed with the Pro­tect+ tech­nol­o­gy. Through a process of extru­sion, the cop­per and sil­ver salts in Pro­tect+ are embed­ded into the post-con­sumer poly­ester poly­mer to cre­ate 99% pro­tec­tion against numer­ous microbes, includ­ing staph, pneu­mo­nia, and e coli.

“When Wolf-Gor­don approached us to col­lab­o­rate on a Health and Well­ness col­lec­tion, we took the oppor­tu­ni­ty to push the bound­aries beyond pure aes­thet­ics to devel­op a prod­uct that offers a sus­tain­able option for the anti-micro­bial require­ments of today’s envi­ron­ment. We are proud of our col­lab­o­ra­tive efforts with Wolf-Gor­don and Coats to bring the Pro­tect+ tex­tile con­struct­ed with Repreve post-con­sumer recy­cled poly­ester to the world of con­tract inte­ri­ors.”

- Per­i­han Sheard, Cre­ative Direc­tor, Geo.Sheard Fabrics

Sirona boasts numer­ous aes­thet­ic qual­i­ties, paired with its dis­tinct per­for­mance prop­er­ties, mak­ing this new offer­ing tru­ly unique to com­mer­cial uphol­stery tex­tiles. Its superb hand and drape, and its soft, nub­by boucle tex­ture with a small black accent for added dimen­sion­al­i­ty cre­ate a lux­u­ri­ous feel. Wolf-Gor­don Senior Design­er Kathrin Hagge devel­oped a sooth­ing col­or palette of 12 hues inspired by nat­ur­al dyes with medi­um tones. The col­or palette was devel­oped with indi­vid­ual mar­kets in mind, includ­ing options such as blue gray and aqua for health­care as well as fash­ion for­ward palettes for hos­pi­tal­i­ty, cor­po­rate, health clubs, spas, and co-op com­mon spaces.