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Wolf-Gordon Brings Inspired Design Out of the Archive

November 19, 2020

Understanding the value of looking back in order to venture forward, Wolf-Gordon Design Studio reviewed hundreds of historical designs with the intention to infuse vintage motifs with fresh ideas for Out of the Archive. The collection’s 10 digital wallcovering designs embrace the influence of residential trends on commercial interiors for a calming effect that is ideal for healthcare and assisted living facilities, as well as traditional and transitional hospitality.

Out of the Archive recontextualizes well-known motifs such as botanicals, florals, damasks, and large-scale geometrics. We reimagined each of these ten designs to meet the need for transitional and traditional patterning in commercial spaces.

- Marybeth Shaw, Chief Creative Officer, Marketing & Design

The goal was to transform traditional patterns into larger-scale patterns that reflect a bolder 21st century aesthetic. The collection diversifies Wolf-Gordon’s offerings, from capturing the beauty of nature indoors with strong botanical and floral patterns, to emulating historic textile techniques and sophisticated architectural elements as inspiration for updating damasks and traditional geometrics. Each of the 10 patterns in Out of the Archive is offered in three colorways, chosen to complement a wide range of interior themes. Because they are printed digitally, custom coloring—as well as changes in scale, texture, and substrate—is available, and the designs will translate seamlessly to rotogravure printing for large orders.

Pattern Highlights

Arcadia: Adapted from a historical wallpaper pattern that has been re-rendered with a graphic etching effect, the forest of lissome trees in Arcadia creates a simple and serene background.

Canopy: As if looking up at the sky through a canopy of rose bushes, Canopy evokes a sense of calm and reflection typical of biophilic design.

Flora: A vintage floral wallpaper from the 1940’s was the basis for this multi-colored pattern, rendered in soft water-color hues. With the continuing influence the residential market has on various commercial interiors—and how biophilic design has proven that an experience of nature can elicit a restorative response—it seemed natural to include a floral pattern with a hint of nostalgia.

Hedera: The graphic appeal of this whimsical ivy leaf wallpaper pattern from the 1950’s finds new life with a larger scale, smooth texture, and contemporary color palette.

Lattice: Adapted from a classic trellis wallpaper pattern, this quintessential motif can be traced back to the 12th century. By dividing the thick linework into seven fine lines, Lattice was given an airier feeling that also provides a sense of movement as the eye follows them throughout the composition.

Manor: Dating back to the 16th century, the damask is said to be the earliest known wallpaper design, originally intended to imitate tapestries that were woven with a difficult technique when the real thing became difficult to import. Modeled on a wallpaper design that was likely produced with flocking, the updated Manor couples a solid, matte foreground with a printed background texture reminiscent of a woven textile.

Palazzo: A classic acanthus leaf damask wallpaper with an antiqued effect was revamped to create the large-scale, distressed look of Palazzo.

Rajah: Based on a traditional ogee damask—used for centuries in Indian textiles—Rajah is a simplified version with a look that recalls the artisanal quality of a woodblock print.

Samoa: An exuberant pattern of palm fronds with a retro vibe, Samoa was achieved by playing with the scale, technique, and coloring of a tropical pattern found in the archive.

Triennial: Embroidered Folk art composed of triangular shapes inspired this modern redux. Triennial’s “stitched” linework recalls the pattern’s origin, and its background is printed with a subtle textile texture.

About Wolf-Gordon
Wolf-Gordon is an American design company offering designers a wide range of interior surfacing products united by the common qualities of excellent design and dependable performance. Founded in 1967 as a comprehensive source for wallcoverings, its product line has since added wall protection, upholstery textiles, paints, and Wink clear, dry-erase coating. Through its collaborations with leading national and international designers and in its Design Studio, Wolf- Gordon continues to develop new work that is provocative, inspiring, and of our time. Wolf- Gordon’s growing portfolio of licensed collections includes designs by Laurinda Spear, Karim Rashid, Petra Blaisse, Grethe Sørensen, Kevin Walz, Boym Partners, Frank Tjepkema, Mae Engelgeer and Aliki van der Kruijs. Wolf-Gordon account executives are based in all major markets in the United States.

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