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Wolf-Gordon Collaborates with Museum of New Mexico For Origins Collection Update

September 2, 2021

| New York, NY - September 2, 2021 | Wolf-Gordon debuts Laguna, the newest addition to their Origins collection of patterns inspired by artifacts housed in the Museum of New Mexico. Laguna marks the company’s ongoing collaboration with the Museum, which started in 2007 and has led to the development of over twenty wallcovering patterns.

Laguna explores the majesty and allure of New Mexico’s dramatic, weathered landscape. Its large-scale striations and natural hues are reminiscent of Southwestern rock formations, but also pay homage to the region’s rich craft heritage. Laguna’s soft linear bands are inspired by traditional Navajo wool blankets, which are featured throughout the museum’s collection. The earliest examples from skilled Navajo craftspeople exhibit simple striped patterns, which were tightly woven on hand-operated looms. The pattern is named for an indigenous Puebla tribe, who bequeathed this weaving tradition to the Navajo in the 17th century.

“We are grateful that our Wolf-Gordon Design Studio has again had the opportunity to collaborate with the Museum of New Mexico; we find no shortage of inspiration in the rich visual narrative of their collections and environment. The expertise of the Museum’s staff help us to forge a deeper understanding and respect for craft and culture." Marybeth Shaw, Wolf-Gordon, CCO, Marketing & Design

"Wolf-Gordon’s Laguna is a wonderful example of how New Mexico’s distinct topography and craft tradition continue to have a profound effect on visual culture. We are excited to share our passion and perspective and love to see how centuries-old techniques are interpreted in modern ways." Pamela Kelly, MoNM Foundation, VP of Licensing & Brand Management

Consistent with Wolf-Gordon’s efforts to increase its library of sustainable offerings, Laguna is a Type II wallcovering produced from 34% pre-consumer and 6% post-consumer recycled content. It is free of conflict minerals, heavy metals, PFC/PFOA/PFOS, phthalates, and solvents and is bleach cleanable. Laguna is produced in seven nature inspired colorways.

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