New York, NY - June 14, 2019 | Wolf-Gordon’s Gift of Hope program has reached the $1.8 million mark in contributions to Design Industries Foundation Fighting AIDS (DIFFA), which funds direct care and preventative education for people living with HIV/AIDS. Propelled by the AIDS epidemic, CEO of Wolf-Gordon, Rick Wolf, started Gift of Hope in the early 1990’s, allowing designers to specify products using Gift of Hope numbers, which direct a percentage of revenues to DIFFA.
“When I first found out about DIFFA, I thought it was the perfect foundation to bring our charitable donations to a national level; not only is it a major part of the design industry, but it plays a huge role in education and prevention for HIV/AIDs. We are proud of Gift of Hope’s growth, and that our contributions continue to support DIFFA in all of their endeavors.” - Rick Wolf, Wolf-Gordon CEO
Wolf-Gordon is a committed supporter of DIFFA and is the organization’s largest donor. According to the long-time former Executive Director of DIFFA, David Sheppard, after seeing the magnitude of contributions from Wolf Gordon's Gift of Hope program, it was used it as a model for Specify with Care® —now one of DIFFA's most successful fundraising programs.
“By creatively merging care with commerce, Wolf-Gordon set an enduring example of how industry can win while helping others. The lives of thousands of people living with AIDS have been impacted by Rick Wolf's compassion, vision and commitment.” - David Sheppard, Former Executive Director of DIFFA (1995-2012)
The company also collaborated with designers Ali Tayar and Alejandro Cabrera to create provocative table environments at the foundation’s “Dining by Design” event for several years. In 2013, Wolf’s efforts were acknowledged when he was awarded DIFFA’s “Unsung Hero Award”. He was a board member for many years and today, is a part of DIFFA’s Financial Committee, oversees the growth of Gift of Hope at Wolf-Gordon, and continues to sponsor and invest his time at the foundation’s annual events.