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Wolf-Gordon Introduces Conceptual Project: Human-Generated vs. Al-Generated Design

November 29, 2023

Collection: Project: HI >AI
Aug. 28, 2023

Wolf-Gordon has introduced its latest concept-driven collection of digitally printed PVC-free wallcoverings, "Project: HI >AI", a timely snapshot of human intelligence and artificial intelligence meeting. Curator and chief creative officer Marybeth Shaw invited seven creatives to develop original patterns and submitted verbal descriptions of their work to input into Al imaging software. Shaw and Michael Loughlin,Wolf-Gordon design director, edited them to achieve relevant approximations or contrasts with the original art.

Ranging from printmakers to conceptual artists, art jewelers to sign painters, the artists represent diverse media, cultural backgrounds and geographies: Hilary Lorenz, print media artist, Abiquiu, NM; Raylene Marasco, textile artist and founder, Dyenamix, NYC; Jen Mussari, calligrapher and sign painter, Brooklyn; Pat Pruitt, metalsmith, Ada, OK; Christine Tarkowski, artist and professor, SAIC, Chicago; Frank Tjepkema, designer and founder, Tjep, Amsterdam; Ghislaine Vinas, interior designer, NYC.

Shaw took the song “Human Behavior” by Bjork (written from the perspective of an animal observing humans) and suggested for the participants that with “Project: HI > AI”, humans might be replacing the animal with a machine. Each creative explored diverse themes such as the process of making, the uniqueness of human-generated art, and anxiety over impinging technology, surveillance and control in our lives. Although the AI software could not match the human’s creations, the results are remarkable for their range of interpretation which goes from an otherworldly take on organic and traditional motifs to hand-drawn and -painted compositions, as well as multi-step art-making processes.

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