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Wolf-Gordon Goes PVC-Free With CLAIR™

December 1, 2020

New York, NY — Sep­tem­ber 21, 2020 | Guid­ed by a com­mit­ment to both sus­tain­abil­i­ty and qual­i­ty, Wolf-Gor­don pre­views an all new Type II wall­cov­er­ing cat­e­go­ry with CLAIR. This PVC-free mate­r­i­al has dura­bil­i­ty and per­for­mance capa­bil­i­ties on par with tra­di­tion­al Type II vinyl and is even more tear resis­tant. The ini­tial col­lec­tion of 10 designs fea­ture ver­sa­tile tex­tile looks and pat­terns derived from the beau­ty of nature, all with a con­tem­po­rary atti­tude and an eye towards wellness.

With CLAIR, we are offer­ing a dra­mat­i­cal­ly new Type II wall­cov­er­ing that is bleach-clean­able, PVC-free and beau­ti­ful­ly designed for diverse com­mer­cial inte­ri­ors. As a resource for the expand­ing group of envi­ron­men­tal­ly- and well­ness-con­scious spec­i­fiers, CLAIR does not sac­ri­fice aes­thet­ics or dura­bil­i­ty.

—Mary­beth Shaw, Chief Cre­ative Offi­cer, Mar­ket­ing & Design

Made with pro­pri­etary evo™ tech­nol­o­gy, CLAIR is a 20 oz/​LY com­mer­cial-grade wall­cov­er­ing paired with an Osnaburg back­ing. The heavy duty olefin com­pos­ite mate­r­i­al has excel­lent resis­tance to tear­ing, stain­ing, and scuff­ing, and allows for high qual­i­ty print­ing and emboss­ing while also being bleach-clean­able with a 1:10 dilu­tion. CLAIR is pro­duced with 20% pre-con­sumer recy­cled con­tent, and is ASTM E84 Class A Fire Rat­ed, Cal 01350 Com­pli­ant, made in the USA, and has a Health Prod­uct Dec­la­ra­tion (HPD).

Pat­tern Highlights

Ard­ley is a del­i­cate design with a sophis­ti­cat­ed tex­tile look. Embossed with a linen tex­ture and print­ed with sub­tle col­or tonal­i­ties, Ard­ley will take a back seat to fur­nish­ings and can be com­ple­ment­ed by Ard­ley Cove, its geo­met­ric coordinate.

Ard­ley Cove is a live­ly geo­met­ric design com­posed of tri­an­gles, dia­monds, and oth­er angled shapes with a Trib­al meets Tech” aes­thet­ic. Tonal vari­a­tions cre­ate move­ment and dimen­sion, while the sub­tle shad­ing of the grid lines imparts a tiling effect.

Cas­tine has an irre­sistible linen qual­i­ty with a sub­tle sheen and heathered appear­ance, high­light­ed by metal­lic touch­es. Mul­ti­ple print­ed lay­ers of mat­te and metal­lic inks inter­play with an emboss­ing of woven can­vas, giv­ing the design a painter­ly effect.

Denali is rem­i­nis­cent of rain run­ning down con­crete, with a nat­ur­al stri­a­tion sim­i­lar to the stri­a­tions seen in canyon rock. The lay­er­ing of a print that cap­tures the rough­ness of stone with a soft, water­col­or effect gives the design the illu­sion of depth.

Lua­na is a rus­tic, arti­sanal pat­tern rem­i­nis­cent of burlap. Look­ing to weath­ered, hand­craft­ed tex­tiles for inspi­ra­tion, the print­ed pat­tern con­veys a hand-dyed effect.

Pan­do fea­tures an artis­tic take on wood, look­ing to bark rather than pan­el­ing for it’s com­pelling tex­ture. At the same time, the pat­tern cap­tures the effect of view­ing branch­es against the sky, ren­dered as a pen-and-ink drawing.

Sono­ra is made up of stri­a­tions of mul­ti­ple hues and a deep-embossed stone tex­ture like the geo­log­i­cal lay­ers of sed­i­men­ta­ry rock. Col­ors are lay­ered like brush­strokes in a water­col­or paint­ing, for a free-form artis­tic quality.

Surin fea­tures a refined emboss and uses sub­tle flecks of col­or to emu­late the ele­gant look of dupi­oni silk. Sev­er­al of the col­or­ways are giv­en a sub­tle shim­mer with metal­lic details, and a slubbed silk tex­ture com­pletes the effect.

Taiga is a more lit­er­al inter­pre­ta­tion of ever-pop­u­lar wood grain. The pat­tern mir­rors a flat-cut wood pan­el with a ver­ti­cal ori­en­ta­tion, and its col­or line includes nat­ur­al and gray-washed wood tones.

Zura mim­ics a suave pin­stripe with a graph­ic qual­i­ty that cre­ates a mod­ern menswear look. Stripes behind the tight pin­stripes make for a 3‑D appear­ance, as if the bands of col­or were ris­ing and falling from the background.

About Wolf-Gor­don
Wolf-Gor­don is an Amer­i­can design com­pa­ny offer­ing design­ers a wide range of inte­ri­or sur­fac­ing prod­ucts unit­ed by the com­mon qual­i­ties of excel­lent design and depend­able per­for­mance. Found­ed in 1967 as a com­pre­hen­sive source for wall­cov­er­ings, its prod­uct line has since added wall pro­tec­tion, uphol­stery tex­tiles, paints, and Wink clear, dry-erase coat­ing. Through its col­lab­o­ra­tions with lead­ing nation­al and inter­na­tion­al design­ers and in its Design Stu­dio, Wolf-Gor­don con­tin­ues to devel­op new work that is provoca­tive, inspir­ing, and of our time. Wolf-Gor­don account exec­u­tives are based in all major mar­kets in the Unit­ed States. 

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