News ps clair3

Wolf-Gordon Goes PVC-Free With CLAIR™

December 1, 2020

New York, NY - September 21, 2020 | Guided by a commitment to both sustainability and quality, Wolf-Gordon previews an all new Type II wallcovering category with CLAIR™. This PVC-free material has durability and performance capabilities on par with traditional Type II vinyl and is even more tear resistant. The initial collection of 10 designs feature versatile textile looks and patterns derived from the beauty of nature, all with a contemporary attitude and an eye towards wellness.

With CLAIR, we are offering a dramatically new Type II wallcovering that is bleach-cleanable, PVC-free and beautifully designed for diverse commercial interiors. As a resource for the expanding group of environmentally- and wellness-conscious specifiers, CLAIR does not sacrifice aesthetics or durability.

—Marybeth Shaw, Chief Creative Officer, Marketing & Design

Made with proprietary evo™ technology, CLAIR is a 20 oz/LY commercial-grade wallcovering paired with an Osnaburg backing. The heavy duty olefin composite material has excellent resistance to tearing, staining, and scuffing, and allows for high quality printing and embossing while also being bleach-cleanable with a 1:10 dilution. CLAIR is produced with 20% pre-consumer recycled content, and is ASTM E84 Class A Fire Rated, Cal 01350 Compliant, made in the USA, and has a Health Product Declaration (HPD).

Pattern Highlights

Ardley is a delicate design with a sophisticated textile look. Embossed with a linen texture and printed with subtle color tonalities, Ardley will take a back seat to furnishings and can be complemented by Ardley Cove, its geometric coordinate.

Ardley Cove is a lively geometric design composed of triangles, diamonds, and other angled shapes with a “Tribal meets Tech” aesthetic. Tonal variations create movement and dimension, while the subtle shading of the grid lines imparts a tiling effect.

Castine has an irresistible linen quality with a subtle sheen and heathered appearance, highlighted by metallic touches. Multiple printed layers of matte and metallic inks interplay with an embossing of woven canvas, giving the design a painterly effect.

Denali is reminiscent of rain running down concrete, with a natural striation similar to the striations seen in canyon rock. The layering of a print that captures the roughness of stone with a soft, watercolor effect gives the design the illusion of depth.

Luana is a rustic, artisanal pattern reminiscent of burlap. Looking to weathered, handcrafted textiles for inspiration, the printed pattern conveys a hand-dyed effect.

Pando features an artistic take on wood, looking to bark rather than paneling for it’s compelling texture. At the same time, the pattern captures the effect of viewing branches against the sky, rendered as a pen-and-ink drawing.

Sonora is made up of striations of multiple hues and a deep-embossed stone texture like the geological layers of sedimentary rock. Colors are layered like brushstrokes in a watercolor painting, for a free-form artistic quality.

Surin features a refined emboss and uses subtle flecks of color to emulate the elegant look of dupioni silk. Several of the colorways are given a subtle shimmer with metallic details, and a slubbed silk texture completes the effect.

Taiga is a more literal interpretation of ever-popular wood grain. The pattern mirrors a flat-cut wood panel with a vertical orientation, and its color line includes natural and gray-washed wood tones.

Zura mimics a suave pinstripe with a graphic quality that creates a modern menswear look. Stripes behind the tight pinstripes make for a 3-D appearance, as if the bands of color were rising and falling from the background.

About Wolf-Gordon
Wolf-Gordon is an American design company offering designers a wide range of interior surfacing products united by the common qualities of excellent design and dependable performance. Founded in 1967 as a comprehensive source for wallcoverings, its product line has since added wall protection, upholstery textiles, paints, and Wink clear, dry-erase coating. Through its collaborations with leading national and international designers and in its Design Studio, Wolf-Gordon continues to develop new work that is provocative, inspiring, and of our time. Wolf-Gordon account executives are based in all major markets in the United States.

Full Media Kit