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Wolf-Gordon’s London Chic Collection Expands Handcrafted Techniques and Woven Looks

October 21, 2019

New York, NY – October 21, 2019 | Wolf-Gordon updates its classic London Chic Type II wallcovering collection with five patterns. Three additions - Granary Square, Walthamstow, and Westminster - emulate complex woven and hand-painted textures. In addition, rotogravure versions of Echo and Nouveau join from the SO GOOD collection by Me and General Design.

“We developed Walthamstow, Granary Square and Westminster in response to material-driven trends in interior design, creating artisanal-looking wallcoverings that provide high performance in commercial environments.”

Marybeth Shaw, Cheif Creative officer, Marketing & Design.


Walthamstow reflects the art form of comb marbling. Originally achieved by "raking" paints into swirled patterns, the handcrafted technique has been translated to the rotogravure process with a stunning verticality. Neutral tones with colorful hints stand alongside lustrous Mylar streaks, integrated into three of the colorways.

Granary Square juxtaposes the look of a chunky woven fabric, vertically-oriented as in a basketweave pattern, with metallic striations and textural embossing. Both light and dark hues and several gray shades make up the colorways.

Westminster, in its elegant simplicity, acts as a foil to the other detailed additions to London Chic. A simple painterly texture is regal in its restraint, featuring a host of neutral and dark colorways to match.

Echo, by Me and General Design, has elongated diamond shapes formed from parallel lines that appear to shift back and forth, giving walls a kinetic energy. It is offered in soft shades of gray and deep blue.

Nouveau, by Me and General Design, repeats a simple diamond shape in a mirrored sequence for an ever-changing design. Standard matte off white, sand, and dark gray grounds are an elegant base for the decorative linework.

About Wolf-Gordon
Wolf-Gordon is an American design company offering designers a wide range of interior surfacing products united by the common qualities of excellent design and dependable performance. Founded in 1967 as a comprehensive source for wallcoverings, its product line has since added upholstery and drapery textiles, paints, and Wink clear, dry-erase coating. Through its collaborations with leading national and international designers and in its Design Studio, Wolf- Gordon continues to develop new work that is provocative, inspiring, and of our time. Wolf- Gordon’s growing portfolio of licensed collections includes designs by Laurinda Spear, Karim Rashid, Petra Blaisse, Grethe Sørensen, Kevin Walz, the Boym Partners, Frank Tjepkema, Mae Engelgeer and Aliki van der Kruijs. Wolf-Gordon sales representatives are based in all major markets in the United States.

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