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Wolf-Gordon Introduces Muse by V Starr A Celebration of the Power of Women

October 3, 2021

| New York, NY — Octo­ber 4, 2021 | Muse, an uphol­stery tex­tile col­lec­tion by V Starr for Wolf-Gor­don, is a cel­e­bra­tion of the pow­er of women, as told by the South Flori­da design fir­m’s founder and ten­nis cham­pi­on, Venus Williams. The col­lec­tion’s three pat­terns are a jux­ta­po­si­tion of the soft­ness clas­si­cal­ly asso­ci­at­ed with fem­i­nin­i­ty and the fierce under­ly­ing qual­i­ties of per­se­ver­ance, strength and commitment.

Fol­low­ing mul­ti­ple rounds of hand drawn art­work by V Starr’s team, in a col­lab­o­ra­tive effort between Williams and V Starr Prin­ci­pal Sonya Haf­fey with Wolf-Gor­don CCO Mary­beth Shaw and Senior Design­er Kathrin Hagge, the Muse Col­lec­tion by V Starr encom­pass­es three pat­terns: Ele­na, Fri­da and Ora. Named for women that the V Starr team admires, the design­ers used a series of motifs that ref­er­ence and cel­e­brate fem­i­nin­i­ty. In a nod to uni­ty and cama­raderie among women world­wide, each of the col­lec­tion’s col­or names include the pro­nouns us”, we” or her” such as Heather, Blush, and Seaweed among many others. 

Venus Williams is the ulti­mate exam­ple of female strength, not only due to her ath­let­ic prowess but also for her per­son­al char­ac­ter and integri­ty, and we’re very proud to have col­lab­o­rat­ed with she and her team at V Starr.”- Mary­beth Shaw, Chief Cre­ative Offi­cer, Mar­ket­ing & Design
It was such a plea­sure to cre­ate this col­lec­tion with Wolf-Gor­don and to cre­ate the per­fect Muse for V Starr’s first prod­uct devel­op­ment col­lab­o­ra­tion. I am so hap­py and proud of the pat­terns and col­ors we have designed.“ - Venus Williams, Founder + CEO V Starr

Muse Pat­terns:

Ele­na: The star of the col­lec­tion, Ele­na is a mate­lassé inspired by move­ment and dance, and fea­tur­ing fig­ures rep­re­sent­ing inter­con­nect­ed­ness and uplift­ing oth­ers, in four colorways.

Fri­da: Hor­i­zon­tal brush­strokes of black and white twist­ed yarns in Fri­da embody motion, read­ing as a dimen­sion­al tex­ture from a dis­tance, in nine colorways.

Ora: The twist­ing helix motif in Ora con­jures ref­er­ences to DNA, the flow of water and ener­gy, and grace­ful move­ment, in sev­en colorways.

Muse by V Starr for Wolf-Gor­don will debut in Decem­ber 2021, and will be pre­viewed at Neo­Con at the­MART on Octo­ber 4th-6th in Wolf-Gordon’s show­room #10 – 161.

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