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Wolf-Gordon Introduces CLAIR® Aquatint

October 1, 2021

| New York, NY - October 4, 2021 | Further expanding their commitment to wellness and sustainability, Wolf-Gordon introduces CLAIR® Aquatint, the newest addition to the CLAIR collection, an innovative offering of nature and textile-inspired PVC-free, Type II wallcoverings that are bleach cleanable.

A contemporary take on “aquarelle”, which means watercolor in French, the Aquatint pattern is an exploration of soft, suspended motion, evoking images captured using slow shutter speeds or the shadow play created by light reflecting off gentle ripples on water’s surface. With colorways inspired by natural pigments, CLAIR Aquatint blurs organic energy, resulting in a potent stillness that imbues a sense of quiet vibrancy into its surroundings.

“We are proud to add CLAIR® Aquatint to our bleach-cleanable, PVC-free type II wallcovering category. This innovative technology answers the call for beautifully designed, earth-friendly materials that maintain the high-performance capabilities and cleanability typically associated with traditional type II wallcoverings. With Aquatint, CLAIR continues to push boundaries, proving that durability and sustainability do not need to come at the expense of aesthetics.”

- Marybeth Shaw, Chief Creative Officer, Marketing & Design

Made with proprietary EVO technology, CLAIR Aquatint is a commercial wallcovering that beautifully unites sustainability, durability, superior printing and embossing, and brings the wellness benefits of biophilic design into spaces with rigorous technical demands. CLAIR wallcoverings are bleach cleanable with a 1:10 dilution.

At 20 oz per linear yard and paired with an Osnaburg backing, this heavy-duty Type II olefin composite wallcovering has high abrasion and impact resistance. CLAIR is produced from 20% pre-consumer recycled content, and is ASTM E84 Class A Fire Rated, Cal 01350 Compliant, made in the USA, and has a Health Product Declaration (HPD).

Aquatint joins the initial CLAIR collection of 10 textile- and organic-inspired designs that are derived from the beauty of nature.

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