10 × 10 by Studio RENS
When Wolf-Gordon planned to introduce a refreshed color palette for its Scuffmaster® brand of paint finishes, CCO Marybeth Shaw sought a research-driven approach. After analyzing Scuffmaster’s existing catalog, Shaw turned to powerhouse design firm Studio RENS to develop a framework that combined bestselling colors and finishes with exciting new concept colors. The resulting collection, presented in a 10 × 10 format, lives at the juncture between research and design.
“There might appear to be a particular color palette that emerges in the United States, but the fact is we are kind of fragmented when it comes to color. I wanted to look at not only colors and finishes that were selling well nationally, but also get more micro and look at regional markets.”