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Look at this.

GATHER® Acoustical
Mae Englegeer: Through the Lens
Renewal by WG Design Studio

Look at this.

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GATHER® Acoustical
Mae Englegeer: Through the Lens
Renewal by WG Design Studio

10 × 10 by Studio RENS

When Wolf-Gordon planned to introduce a refreshed color palette for its Scuffmaster® brand of paint finishes, CCO Marybeth Shaw sought a research-driven approach. After analyzing Scuffmaster’s existing catalog, Shaw turned to powerhouse design firm Studio RENS to develop a framework that combined bestselling colors and finishes with exciting new concept colors. The resulting collection, presented in a 10 × 10 format, lives at the juncture between research and design.

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“There might appear to be a particular color palette that emerges in the United States, but the fact is we are kind of fragmented when it comes to color. I wanted to look at not only colors and finishes that were selling well nationally, but also get more micro and look at regional markets.”

Marybeth Shaw
—Chief Creative Officer, Marketing & Design, Wolf-Gordon

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